Every brand has a story – we specialize in telling it.
Authenticity and a shared purpose form the basis for our consumer campaigns. Working closely with our clients, we derive insights, evolve brand stories, promote core narratives, turn consumers into advocates and facilitate profitable engagement with our audiences.
Jennifer is a seasoned consumer marketing strategist with over 23 years of experience on both the client and agency side of consumer marketing across a variety of sectors. With a bona fide passion for consumer brand development, she is relentless in her pursuit of insight driven strategies and is adept at translating them into highly effective communications. Clients value Jennifer’s strong grounding in the fundamentals of brand marketing and campaign development and appreciate her ability to truly understand the challenges of the client world. A highly regarded communicator, Jennifer has led a number of award winning teams and has been recognized by IABC, CPRS as well as Sabre for the delivery of successful consumer marketing strategies.
Sector-spanning expertise and an unrivaled global network.
We specialize in helping our clients build trust, advance and protect their reputations, shape unique corporate identities, engage employees and foster purposeful stakeholder relationships, regardless of size or sector.
Scott is Deputy GM of the Toronto office and leads the Corporate and Technology Practices for Canada.
He has 17 years of experience in reputation development, crisis and issues management, employee engagement and brand positioning working across multiple sectors.
His career highlight was a program focused on marine resource sustainability which drove positive changes in the way the fishery operated.
Full-service creative capabilities, powered by curiosity.
We begin every project by asking “what if?” From there, our team of art directors, designers, copywriters, video producers, and creative directors works collaboratively across practices to deliver bespoke, boundary-pushing creative solutions for our clients.
With an MBA from the J.L. Kellogg Graduate School of Management, Andrew is anything but the typical Chief Creative Officer. His twenty year career in the communications industry includes being named Strategy Magazine’s Agency of the Year an unprecedented five times and Canada’s most creative agency six times. Acknowledged as an industry leader, Andrew has been featured on CBC’s The National, Global TV’s National News, CBC Radio's Q program, and has been profiled by the Globe & Mail.
Crisis and Risk
We protect reputations, now and for the long term.
Mobilizing our global network, we address urgent, emerging, and potential issues, both in real-time and preemptively. We do it through comprehensive risk and reputation management, crisis planning and training, and rapid response.
John is an award-winning communications professional with 26 years of varied experience. He is Edelman’s Executive Vice-President, Crisis & Risk. He has managed political campaigns, taught at four Canadian colleges and universities, and is the former head of the Canadian Forces Public Affairs Branch Primary Reserve. John has a passion for issues and reputation management and led crisis communications for the G8 Summit and the 2010 Vancouver Olympics.
Crafting digital strategies for real-world impact.
Our comprehensive, fully integrated digital offering arms clients with an industry-leading suite of specialty services, all designed to solve real business problems by evolving, promoting, and protecting our clients’ brands and reputations. See what we’re reading in digital marketing here.
Dave is Executive Vice-President and National Practice Lead, Digital where he leads a 60-person digital team working across Edelman’s five Canadian offices.
An award-winning communications professional with 15 years of both public and private-sector experience, Dave is responsible for developing and implementing digital engagement strategies for some of the world’s largest brands across consumer, corporate, technology, corporate and public affairs verticals.
Owning the conversation, whatever the channel.
In today’s shifting communications landscape, we continue to redefine the way stories are told. We do it by taking a multi-channel, integrated approach to social, digital, and traditional media and maintaining strong relationships across outlets.
Sophie leads Edelman’s Earned Media specialty in Canada and has twenty years of experience in storytelling and public relations. She has counseled two U.S. Ambassadors to Canada, the Auditor General of Canada, and trained clients in the public and private sector on how to connect to people through the media. Sophie spent the first decade of her career in the trenches of journalism in a variety of roles at CTV, CBC, CPAC and elsewhere.
Turning challenges into opportunities.
With our comprehensive capital markets expertise and a well of resources, we deliver expert counsel for ongoing operations or throughout transformative events. Whatever the challenge, we’re ready to help our clients face it.
David leads Edelman’s financial communications specialty in Canada. Over the past 15 years, he has advised on some of the country’s highest profile transactions, proxy contests and corporate crises. With experience across a wide range of industries, David helps public and private companies successfully manage through transformative events and sensitive announcements while also ensuring their story is well understood and appreciated by the investment community on an ongoing basis.
Expertly navigating an ever-evolving sector.
Our Health team understands and navigates the complexities that live at the intersection of science, medicine, behavior, business and policy. That’s how we build impactful integrated campaigns.
Caroline Chevrier is a healthcare communications veteran. She is known for her creativity, strategic insight, leadership, and ability to achieve consistent results. She has been bringing value for 15 years to prestigious companies such as Pfizer, TELUS Health and Danone.
Marissa is Vice President, Health in Edelman’s Toronto office. With more than 13 years health communications experience, Marissa partners with clients across the health sector to build awareness of emerging issues, support behaviour change and improve access to care. Her work spans partnerships with pharmaceutical companies, health technology organizations, patient associations and government.
Insights and Analytics
Rigorous insights and analytics drives performance.
Working closely with our clients, we uncover insights that shape strategy, define our communications approach, and create maximum impact. By measuring campaigns, we evolve in real-time, optimizing performance and ensuring the best return on investment.
Catherine is the Senior Vice President of Insights & Analytics, leading a national team that develops and implements measurement strategies to drive better business insights, decisions, and actions. Catherine has more than 20 years of experience in market, media and advertising research, is a member of the MRIA, and has published work in Strategy, VUE, and Grocery Business magazines.
Strategically powering content for maximum impact.
Breaking through the clutter and empowering our clients to reach precise audiences and goals, our comprehensive paid media capabilities include executions in traditional, digital, social, and search media platforms. Whatever the campaign, we know how to get the most out of it by amplifying owned and earned content.
Chris leads the paid media specialty for Edelman Canada and draws on over 18 years’ experience working with traditional and emerging media types, across many industry categories. He is the former Strategy Magazine Media Director of the Year award winner. Chris’ primary mandate is to ensure each and every paid media recommendation is developed with our clients objectives in mind.
Shaping strategy and transforming insights into results.
Every strategy we develop begins with a search for hidden insights and human truths. These allow our team to bring integrated, multi-channel programs to life in a way that authentically connects with audiences and, in turn, drives business results.
Becca Young leads Edelman’s Planning team, a cross-practice group that draws on insights and a deep understanding of audience behaviour to craft breakthrough strategy and programs that drive results from ideation to execution.
One team, 75 years of combined experience.
A roster of former senior campaign and public service veterans, we take an integrated approach to advocacy, engagement, research, strategic counsel, public consultations, and government relations.
With 15 years of experience in both the private and public sectors, Darcy is the Senior Vice President and General Manager of Edelman Canada’s Ottawa office. A 2014 40 Under 40 recipient, Darcy is responsible for expanding the company’s public affairs offerings nationwide, providing strategic public affairs counsel on government relations at the municipal, provincial, and federal levels as well as providing issue and crisis management, stakeholder engagement, and profile and awareness building for Edelman’s clients.
From startups to industry leaders, we help tech companies build brands and connect with customers.
Drawing on our unparalleled understanding of the tech sphere, we help our clients break through the sector's clutter and deliver results that shape reputation, connect with customers, build brands and move businesses forward in Canada and around the world.
Michael is Vice President, Technology in Edelman’s Toronto office. With more than 10 years of technology communications experience, Michael helps brands develop their innovation narrative and provides counsel on how to effectively deploy that narrative across the marketing mix, driving their key stakeholders to action. The technology team’s expertise spans the full gamut from consumer tech to niche B2B storytelling.